It should go without saying that a business production must succeed on a
number of levels. It must be believable. It must also be interesting and
attractive or no matter what it says, it will not find its audience, much
less communicate to it.
But, there's a deeper mission to business production. The program must
address specific objectives and meet measurable goals. Many of our programs have
won national awards. But for us, the Gold Medal is hearing that people in
the field believed in the program's message, were moved by it and acted on
it.
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